About Nature’s Pride

Terry Friesen

Director of Sales

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With over two decades of experience at the Friesen Group and five years in his current leadership role, Terry Friesen expertly directs sales and service operations, drawing on his extensive agricultural background. His talent lies in aligning client and team goals to foster innovation, profitability, and mutually beneficial outcomes. Terry’s deep commitment to agribusiness, combined with his values of honesty, integrity, and trust, fuels his success. Outside of work, he actively engages in leadership and mentorship within his faith community, inspiring growth and collaboration.

Melinda Friesen

General Manager & Director of Marketing and Communications

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Bringing over 30 years of expertise in business administration and marketing, Melinda Friesen leads procurement, HR, and marketing for the Friesen Group. Her extensive leadership experience includes serving as President of the Abbotsford Chamber of Commerce and as a Regional Director for the BC Chamber of Commerce. Melinda is passionate about creating a work environment grounded in honesty, integrity, and shared enthusiasm. Her leadership is defined by transparency, accountability, and a commitment to delivering on promises.

Chris Tarlier

Operations Manager

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Managing operations across all three Friesen Group feed facilities, Chris Tarlier brings 27 years of experience in feed production. With a Six Sigma green belt and extensive industry knowledge, he not only meets but exceeds customer and supplier expectations. Chris’s approach to quality reflects his personal investment in every client’s needs, treating each task with the same diligence as if it were for his own farm. His leadership is marked by integrity, hard work, and high standards.

Marc Froese

Production Manager

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Leading efficient production processes with over 11 years of experience, Marc Froese is known for optimizing operations and fostering strong team dynamics. His leadership style ensures seamless operations, with each team member contributing to collective success. Marc’s dedication to operational excellence and team synergy keeps everything on track, making his leadership integral to Nature’s Pride’s consistent performance.

Angela Jobbagy

Feed Ingredient Procurement Manager

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As Nouriva’s Feed Ingredient Procurement Manager, Angela Jobbagy leverages over 15 years of experience in procurement, logistics, and inventory management. With designations from SCMP and CISL and a diploma in Supply Chain Management, Angela excels in streamlining supply chains for timely and cost-effective ingredient sourcing. Her role at Nature’s Pride is defined by her expertise in maintaining efficient, reliable processes that meet the company’s high standards for quality and consistency.

Moritz Boettger

Technical Sales & Service

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Specializing in livestock and pet nutrition with over 7 years of tailored premix development experience, Moritz Boettger is a key player at Nature’s Pride Nutrition. He brings his expertise in micro, macro, and specialty ingredients to the table, alongside his active membership in the ANAC Nutrition Committee. Known for his “no limits” mindset, Moritz thrives on crafting custom solutions for clients, with a philosophy rooted in hard work and a passion for improving animal health.

Yevhen (Eugene) Yefimov

Inside Sales & Logistics Coordinator

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With 15 years of sales experience and a background in social psychology, Yevhen (Eugene) Yefimov manages Inside Sales & Logistics at Nature’s Pride Nutrition. He coordinates order placements and logistics across Canada and the U.S., ensuring timely, smooth deliveries while supporting outside sales efforts. Eugene’s dedication to optimizing processes is driven by a focus on client satisfaction, placing integrity, reliability, and a customer-first approach at the core of his work.