About Nature’s Pride
With decades of expertise, Nature’s Pride leads the way in delivering innovative, sustainable animal nutrition solutions.
Our Purpose
At Nature’s Pride, our mission is simple: to provide tailored nutrition solutions that enhance animal health, boost farm productivity, ensure sustainability and support business growth of our customers. Every solution we offer is designed to meet the unique needs of our clients, combining cutting-edge technology with personal service.
We believe that every farm is different, and our goal is to drive long-term success for animals, producers and manufacturers.
Our approach is rooted in a commitment to innovation, quality, and care for the environment. By focusing on precision and sustainability, we help our partners achieve healthier outcomes for their animals and more efficient operations.
Meet the Experts
Our team is dedicated to helping you achieve your goals through expert-driven, personalized service.
Where Innovation Happens
Our state-of-the-art facility is where innovation meets precision. Each batch is crafted with the utmost care, utilizing advanced technology to ensure quality in every mix.
With globally sourced ingredients and stringent quality controls, we deliver superior nutrition solutions to meet both your needs and those of your customers.
Our journey
Nature’s Pride’s roots trace back to its acquisition in 2008 by the Friesen Group, a trusted name in agriculture since 1953. With the Friesen Group’s expertise and values at the core, Nature’s Pride has grown into a leader in custom premixes and animal nutrition solutions.
In 2025, we listened to our customers and launched Nouriva, a Nature’s Pride Nutrition brand that focuses on excellence in pet nutrition.
Today, we continue to innovate and deliver sustainable, precision-driven nutrition to animal feed producers, pet food manufacturers, independent farms and feed mills in Canada and parts of North West USA. Our commitment to quality and science-backed solutions sets us apart.

Join Our Team
We’re always looking for passionate, driven individuals to join our growing team. Explore current opportunities and see how you can make a difference with Nature’s Pride.
Work with Us
Be part of a company that values innovation, sustainability, and personal growth.
Make an Impact
We offer a dynamic work environment where you can make an impact.
Support your Community
When you work with us, you join a movement committed to helping farmers and producers thrive.
Spread Love and Care
With us, you get to contribute to a legacy of care, from the farm to the family table.